
Behind the Weave

Craftsmanship
Supremely soft, highly absorbent, luxuriously lofty, and brilliantly sheened
– Micro Cotton® products are crafted for extraordinary comfort.
Each product reflects over eight decades of expertise, starting with the
finest long-staple cotton, carefully processed to retain its natural
properties. Proprietary spinning and meticulous weaving by master craftsmen
ensure unparalleled quality, while cutting-edge innovations like Benzoyl
Peroxide Resistance (BPR), Color Lock Technology (CLT), and Active Stain
Release (ASR) enhance durability and vibrancy.
Experience the touch of perfection. Feel it once. Love it forever – Micro Cotton®.

Innovation
Every weave in Micro Cotton® products reflects our
dedication to delivering impeccable quality through innovation and research.
- Towels with 250-300% higher absorbency than standard ring-spun towels.
- Long-lasting softness without compromising absorbency.
- Twice the loft and volume of ordinary terry towels at the same weight.
- Snag-resistant towels that retain structure and form.
- Towels that bloom and grow loftier with every wash.
- Super pile towels with over 12 mm pile height.
- High-density pile towels for superior absorbency and hand feel.
- Towels with active freshness technology.
- Ultra-soft, lightweight sheets with low-duty hems.
- Pilling and snag-free blankets.
Micro Cotton® – Where innovation meets luxury.
Research & Development
With over eight decades of expertise, Micro Cotton® blends meticulous research and innovation to create distinct manufacturing processes. Backed by multiple international patents, we remain committed to pioneering advancements in the textile industry.
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Turbo Capillary Technology
Exclusive to Micro Cotton®, this proprietary innovation creates thousands of capillaries within each yarn, making it bulkier yet lightweight. The result? Voluminous towels with ultra-high absorbency, quick drying, and enhanced airflow from the capillary-induced air spaces.
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Active Stain Release
This innovative proprietary process alters cotton fibers to form a resilient barrier against stains, preventing bonding with the fiber. It ensures easy stain removal and keeps the fabric looking new, even after multiple spills.
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Color Lock Technology
This innovative process preserves fabric color, resisting fading for up to 50 washes. It ensures fabrics retain their original vibrancy and dazzling appearance, even after multiple launderings.
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Benzoyl Peroxide Resistance
This advanced feature protects fabric from harmful Benzoyl Peroxide and Salicylic Acid, reducing bleach spots caused by common chemical ingredients in products like facial creams.
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Myhem™
Elevate your space with Myhem™'s interchangeable hems. Each set includes two stylish options for flat sheets and pillowcases, blending comfort with modern elegance. Perfect for style-savvy living.
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Smartweave
Smartweave seamlessly integrates hem designs into the fabric, eliminating the need for extra threads or embroidery. This innovation offers cost-effective, durable, and visually appealing sheets with unravel-resistant hems, combining beauty and practicality for any home.